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For those of you who are familiar with the magazine Consumer Reports, this section of the web site may seem a bit familiar. I’ve subscribed to the magazine for many
years. Sure, they give great unbiased reviews on all sorts of consumer products, but one of the most influential reasons why I decided to subscribe to the magazine
was that little section they put on the inside of the back cover: “Selling It”. For those of you who are not familiar with this, basically inside the back cover of every issue
they feature products and ads that stand out for one reason or another (and that’s not really a good thing). Sometimes it is as simple as poorly written instructions on
how to use the product. Other times, it is the way they package the item itself (for example, packaging candy in a box that looks like it should hold 24 pieces, but it
contains only 6). It can even be typos. Anything that has to do with marketing that deserves a good laugh!

For obvious reasons, we cannot put excerpts from the Consumer Reports magazine on this web site. However, we can dedicate a portion of it to the same cause... and
here it is. If you’ve come across anything of this nature, please send an e-mail and let us know. If you have a picture to go along with it, even better! We will post them
to the site as quickly as possible. Click here to contact us.

So now we present....

                                                      Marketing Mayhem!






Ahhh... stars and stripes. Nothing says America quite like the American flag.









Wait a minute. What’s it say in the bottom left corner there?














Sometimes product instructions get slightly altered when translated from one language to another.
This one is an example of a badly botched translation, apparently from Chinese to English.

















                               Batteries included! Well, mostly.

























Cordless Contradictions
The poorly worded ad for this cordless light caused some confusion, as it seems to contradict
itself. Turns out the light is cordless - that is to say it requires a cord, but it is not included. It
is designed to plug into the end of an extension cord. Why didn’t they just come out and say
that?


















While kind of funny, this one is also a bit scary. Below is an excerpt from an insert I received with a recent automobile insurance bill from a major
insurance company. The insert contained updates to their automobile insurance coverage. I’m not sure if they are just preparing for all possibilities or if
they have some “inside information” from a classified source.....

THERE IS NO COVERAGE FOR LOSS
TO ANY VEHICLE THAT RESULTS FROM:
(1) NUCLEAR REACTION;
(2) RADIATION OR RADIOACTIVE
CONTAMINATION FROM ANY SOURCE; OR
(3) THE ACCIDENTAL OR INTENTIONAL
DETONATION OF, OR RELEASE OF RADIATION
FROM, ANY NUCLEAR OR RADIOACTIVE DEVICE.

Yikes!
Google